But there was one thing Apple’s execs did not do during the keynote presentation: wear the device. Even reporters who got early access to try on the device were asked by the company not to take pictures of the experience. The omission has not gone unnoticed. Some industry watchers have suggested that Apple CEO Tim Cook and others may have made a conscious choice to avoid seeing silly pictures of themselves with headsets turned into memes online.
” The tech giant is known for its powerful marketing, including iconic campaigns that popularized its original Macs, iPods and the iPhone. Apple’s silhouette ads in the early 2000s somehow managed to make not just iPods look cool, but also wired headphones. But Apple may still be fighting an uphill battle with its headset. “It’s not that Apple takes the uncool and makes it cool.
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