Summer of throwbacks: Companies look to capitalize on classic '90s products, movies

FOX Business’ Madison Alworth covers the throwback craze this summer from the Malibu Barbie Cafe in NYC.at the Malibu Barbie Café in New York City, and adults are paying big bucks to taste and relive their childhood. The immersive eatery, in partnership with BucketListers, gives families the experience to live and eat like Barbie for $40, plus a full menu complete with Beach Mojitos, Pacific Paradise Rainbow Pancakes and a Dreamsicle Ice Cream Sundae.

Krystal Makusevich, a 40-year-old New Jersey resident, made a reservation months in advance to celebrate her friend's 40th birthday. Gen Zers and millennials, or "kidults," are turning to foods, entertainment and even attire that pays homage to childhood memories – and companies are cashing in.Inside the Barbie Malibu Café in New York City in June 2023.that debuted in its 1971 Monsters Cereal collection. The brand is introducing a "Monster Max Remix" cereal that features all original monsters, in addition to a new "edgy zombie DJ" monster later this summer.

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