The appeal for brands is obvious: Having a celeb as a designer makes them synonymous with the label, as opposed to just another advertiser. “[There appears] to be an intention to work with someone who isn’t just of the moment but who really embodies the ethos and the aesthetic of that particular line,” says Halliday. , its increased ubiquity has raised eyebrows.
“At best, the recent move toward hiring celebrity ‘designers’ highlights luxury’s growing desire to turn a quick buck off of a famous collaborator’s name rather than risk trying something new,” argues Jake Silbert forToday, fashion and pop culture are increasingly intertwined, says Kharazi. “People like me are able to gain a following from solely talking about these topics,” she reflects. “Fashion is changing rapidly, the news is changing rapidly, and pop culture is consumed faster than ever.
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