Musk's efforts to rename Twitter shouldn't come as much of a surprise. The mercurial CEO's relationship with the letter X goes way back. In the late 1990s, Musk co-founded an online bank called X.com, which later merged with competitor Confinity. Later disagreements between him and other X.com executives led to his being ousted and replaced by Peter Thiel, who took over as CEO of X.com in 2000.
But to pull that off will be no easy feat. Given Twitter's rapidly sliding reputation under Musk's leadership, especially among advertisers, and Twitter'sTwitter has already seen itsand server downtime ever since Musk took over, which makes one wonder if the company even has the technical know-how to turn it into a multi-modal "marketplace for ideas."
That's not to mention the connotations the letter X has on the internet. For instance, "Xvideos" started trending on the platform on Monday, a direct reference to a popular site that hosts porn videos.have already complainedIt's anybody's guess how all of this will play out. But given Musk's latest actions, one thing is for certain: Twitter, as we once knew it, is gone for good.
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