Jeff Bezos emailed 1,000 Amazon customers in 1997 asking what he should sell — and the common theme in their answers is still clear in the business model today

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Amazon began in 1994 as a bookseller before expanding to carrying music and videos. By 1997, Jeff Bezos wanted to see how he could expand his online storefront — so he turned to 1,000 of his customers. While they had different responses, Bezos found that they were connected by a common thread.