BMW Vision Neue Klasse resets the company’s future electric strategy

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BMW Vision Neue Klasse resets the company’s future electric strategy
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A minimal, pure design with reduced materials and components, the BMW Vision Neue Klasse updates the core visual elements of the brand

One of the stars of this year’s IAA Mobility International Motor Show in Munich, BMW’s Vision Neue Klasse is a bold statement of the future of what was once the company’s core segment, the traditional saloon car. Once dominant, the ‘three box’ saloon’s popularity has been steadily eroded by the relentless rise of SUVs.

The Vision car is a concept only, and BMW’s show cars are invariably a few steps removed from the resulting production model. That said, there’s nothing about this handsomely minimal machine that couldn’t be manufactured, and elements like the use of secondary raw materials and full electric power are pretty much standard features already.

 

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