Niger: #Under30EntrepreneursinNigeria - What Drove Me Into Wig-Making Business

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Niger: #Under30EntrepreneursinNigeria - What Drove Me Into Wig-Making Business
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Interview - "I feel doing business in Nigeria can be challenging for young entrepreneurs because there is little or no support from the government."

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"I feel doing business in Nigeria can be challenging for young entrepreneurs because there is little or no support from the government."

PT: As a graduate, at what point did you decide you wanted to start up your own business? What was the defining moment for you? Were your family members in support of your decision?: When I decided that I needed financial independence, that was it, that was the driving force. PT: How many years have you been running your business and how has the journey been? How would you describe doing business in Nigeria?: It's been three years now. It hasn't been all rosy, but it has been worth the adventure. I have coached over 30 people. I have also done free training for over 15 persons, and they are doing well in the business.

PT: On a scale of 1-10, how open do you think Nigerians are to having a specialist work on their wigs instead of doing so themselves? If poor, how do you think specialists can boost clients' patronage? How has your experience been so far?: On a scale of 1-10, I will say six, because so many women believe hairs/wigs are luxuries and are very intentional in maintaining them because of how expensive most of those hairs cost.

PT: How do you strike a balance between your time and your businesses? What challenges do you encounter in your lines of business, and how do you address them?: Proper planning helps me balance my time. I allocate time to my work and also time for myself because a person needs to be healthy and fit to be more productive.

Other vendors also reach out to your customers, especially online, claiming to charge less. But when I started, I did some free jobs for some people and also started with lower prices as a means to advertise my work to some persons who in turn, referred me to others and I also explored the online space, especially Facebook.

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