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San Diego sunglasses company Blenders hits big with Deion ‘Coach Prime' Sanders partnership

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NFL hall of famer Deion Sanders has found success as head coach at the University of Colorado. His influence has been beneficial to many, including one San Diego based business. NBC 7’s Todd Strain reports.

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No throwing shade, San Diego sunglasses company hits it big in partnership with Deion SandersAt Blenders Eyewear in San Diego, the future’s so bright, you gotta wear shades… Prime 21 shades. Business is booming thanks to Deion Sanders, also known as coach Prime. “Massive right now,” say’s Chase Fisher Blenders CEO and Founder. “We are riding the biggest wave in Blenders history.” Before the college football season, Sanders partnered with Blenders for a signature…
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