It has given the companies access to an elite sports organisation to trial and test their products, and in turn the IRFU gets access to early-stage technology that could prove to be a game changer.
"Given the fact that the IRFU is a world leader in sport and we've got some of the top pioneers in innovation, revolutionising how athletes and teams perform, I thought it was a match made in heaven," he said. "They can use it as a communication tool as well to talk directly to their players on what's happening in matches, and they can use it to produce social media highlights with sponsors branding so they can generate revenue.
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