Mark Cuban loved this 'Shark Tank' company until its CEO made a $40 million mistake: 'You blew it'

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Mark Cuban loved this 'Shark Tank' company until its CEO made a $40 million mistake: 'You blew it'
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A strong mission doesn't guarantee your startup an investment. Return Home CEO Micah Truman learned that lesson on Friday's episode of ABC's 'Shark Tank.'

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Micah Truman learned that lesson firsthand on the latest episode of ABC's "Shark Tank," when the billionaire Dallas Mavericks owner — alongside the rest of the show's judges — declined to cut him a deal., works to turns human remains into compost within 60 to 90 days. It bills itself as an environmentally-friendly and cost-efficient alternative to cremation and traditional burials.

The request grew bolder when Truman said that Return Home is "a money-losing company" that brought in $350,000 in 2022 revenue. At the time of its most recent fundraise, "about a year" prior, Return Home was only valued at $20.6 million, Truman said. But many clients at companies like Return Home are young, and may not die for a while: Truman's first five clients were under age 35 when they signed up, he told Make It in February. Plus, the more states legalize human composting, the more strongly cultural headwinds — including some from religious groups — intensify against it, as Make It reported.

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Mark Cuban loved this ‘Shark Tank' company's mission—but the CEO made a $40 million mistake: ‘You blew it'Mark Cuban loved this ‘Shark Tank' company's mission—but the CEO made a $40 million mistake: ‘You blew it'A strong mission doesn’t guarantee your startup an investment. Return Home CEO Micah Truman learned that lesson on Friday’s episode of ABC’s…
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