From Coke floats to Cronuts, going viral can have a lasting effect on a small business

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What happens when smaller restaurants unexpectedly goes viral on TikTok or other social media?

<p>NEW YORK — The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades.

</p><p>&quot&#x3B;The next day (after the video was posted), the lines started forming at 8 in the morning,&quot&#x3B; John Philis, the diner's third-generation co-owner, recalls with ama

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From Coke floats to Cronuts, going viral can have a lasting effect on a small businessLexington Candy Shop has had a line outside for over a year since a TikTok of its Coke float went viral. The owner of Fatima's Grill parlayed his viral fame into an expansion. When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. Owners have to adapt on the fly, revamping operations to quickly serve a crush of people. But savvy business owners who are able to adapt can parlay newfound fame into a lasting boost for their business
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From Coke floats to Cronuts, going viral can have a lasting effect on a small businessLexington Candy Shop has had a line outside for over a year since a TikTok of its Coke float went viral.
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From Coke floats to Cronuts, going viral can have a lasting effect on a small businessWhen a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming.
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