This year is gearing up to be another blockbuster year for the live music industry. With the pandemic in the rearview mirror, people are opting for communal experiences outside their homes more than ever before. The pent-up demand has created a massive opportunity for both the artists and the companies producing these experiences such as Live Nation.
To dig deeper to understand just what and who is driving this surge in live music consumption, Variety Intelligence Platform partnered with UTA IQ to conduct an online survey of over 4,000 U.S. consumers and 1,500 live musicgoers ages 15 to 69 to get a better sense of current and future demand for the concert business.
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