YouTube-based crypto content channels are one of the key sources of information for retail investors.
The resulting data can be used as a sentiment indicator to gauge how the general populace feels about the crypto market and predict major market tops and bottoms, according to crypto research firm Delphi Digital. Retail investors are usually the last to board the rally and exit the market. Their decision to invest is often based on the information disseminated through freely available sources like YouTube and blogs. Hence, a pick up in viewership for YouTube channels can be seen as a contrary indicator, just as
The cryptocurrency bounced back to a new all-time high of $69,000 in November 2021, but failed to bring new business to the two channels. In the subsequent 12 months, the weekly gain in viewership and subscriber count followed the bearish broader market trend.
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