Nissan exploring electrified and affordable small pickup for U.S. market

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Nissan is exploring the creation of a small, lightweight, electrified pickup to enter the U.S. market, with a target price of around $40,000.

could be bringing an electrified lightweight pickup to U.S. shores, a new report states. The vehicle would serve two purposes: First, it would maintain, who spoke with Nissan's head of global product strategy and product planning, Ivan Espinosa."One thing you can be sure about is we're going to keep investing in the."How do we evolve ... is the question that we are discussing internally. Eventually, we will have to electrify the truck.

However, Nissan is prioritizing the electrification of medium- and full-size SUVs."The demand for electrification is concentrating today much more on the C-SUV and D-SUV ," Espinoza toldEspinoza also said,"The key here is to read the customer requirements accurately and jump on the wave at the right moment."at its Canton, Mississippi, plant in summer 2024.

 

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