So, you’ve got a business idea but are unsure how to determine whether it is worth pursuing. Or maybe you’ve already been through the mill and spent a year building a product no one wanted. For either of these scenarios, you are not alone. The issue is many startup leaders don’t find the right problem to solve; they fall in love with one idea and , ignoring any feedback they receive. That’s why, currently 9 out of 10 startups fail.
Also, remember that ChatGPT can come in handy here for . You just need to describe your business and potential customer base for the LLM to create three compelling value propositions that address how your company solves a problem. When it comes to the customer interviews, you can ask which of the three value propositions resonates most.
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