Bell Media president Sean Cohan says layoffs were necessary to reach company's goals

On Tuesday, Cohan made his first public appearance since stepping into the executive role by speaking at the inaugural Black Screen Office Symposium in Toronto, where he used a keynote address to outline Bell Media's continued commitment to diversity.

In February, Bell announced 4,800 job cuts at all levels of the company, of which fewer than 10 per cent have affected Bell Media specifically. Bell Media also announced the end of multiple local newscasts across the country and said CTV's flagship investigative series “W5” would no longer be a standalone program.

While BCE Inc., announced it was selling off 45 of 103 Bell radio stations as part of the restructuring, Cohan said he thinks radio is still “a viable business going forward.”In his keynote address at the BSO Symposium, Cohan said an important part of his mandate is to create greater diversity within Bell Media, adding that diversity makes for “great business.”

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