The newly founded Cultural and Creative Industry Awards are an initiative of the Department of Sport, Arts and Culture.
"These awards will be bestowed annually to South Africa's leading creatives in the various creative sector categories and subdomains, who exhibit outstanding artistic and technical achievement, those who push boundaries of their creative ability and show devotion to excellence, shining the spotlight on the most outstanding creator from the best.
Awards were also made in categories such as heritage sites, visual arts and crafts, audiovisual and interactive media, performing arts, design, and fashion. The Salas are awarded in the second half of the year and the NIHSS awards in the first half, but neither does any publicity to make them known to the general public, apart from sporadic posts on social media.