Attorney General Kris Mayes announced the lawsuit Wednesday claiming the online giant used unfair and deceptive business practices under the Arizona Consumer Fraud Act and the Arizona Uniform State Antitrust Act.
. It claims the process is intentionally confusing and misleading, a strategy Amazon calls Project Iliad. The process allegedly required users to navigate a complicated and manipulative interface with skewed wording, confusing choices, and repeated nudging. A second part of the lawsuit targets Amazon's Buy Box algorithm. The method is meant to determine which offer for a given product is made available via the"Buy Now" or"Add to Cart" buttons.
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