At Andrew Lake Lodge — a remote camp in the extreme northeast corner of Alberta — owner Dan Wettlaufer is looking forward to welcoming the first of this year's crop of tourists this weekend.
The lodge is 400 kilometres northeast of Fort McMurray, not anywhere close to the fire that triggered an evacuation order for parts of that community this week. "We're trying to change the optics on that, but it's hard to do that other than with the people who know exactly where they're going."Last year was Canada's worst wildfire season on record, with more than 100,000 square kilometres burned from the West Coast to the Atlantic provinces and the Far North.
But she said her organization's own research shows only one in 10 potential visitors to Canada will consider completely cancelling a trip due to wildfire activity. "In some cases, operators may have the opportunity to still provide an experience, albeit somewhat modified," Karlos said. "There's lots of things to see and do, and I think as long as we just communicate out the facts accurately, we'll see tourism continue to be strong."5 Vacation Destinations That Middle-Class Families Can’t Afford Anymore
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