Japan’s Startups Are Innovating Inbound Tourism And Business With High Tech

Over the past few years, Japan has become one of the hottest destinations for travelers. Lured by Japanese cuisine, traditional culture, snow resorts and other attractions, visitors from overseas topped 31.19 million for the first time in 2018, a record high. It was the seventh straight year of increase, with relaxed visa conditions helping power the surge.

Visitors to Japan can get SIM cards free of charge from the machines and use their smartphones to play day-to-day activities.Kato founded WAmazing, a play on “wa,” a prefix meaning “Japanese,” and “amazing,” in 2016. After graduating university, she worked in digital marketing at human resources giant Recruit Holdings for 18 years, focusing on businesses related to the domestic tourism market, which is worth some 20 trillion yen .

"We want to be a one-stop service for inbound tourists, activities, accommodation, and shopping including duty-free discounts," says Kato.Aside from helping travelers in Japan, Kato aims to change the industry. She’s considering ideas such as cashless taxis in rural areas and cafeterias in resort towns where rotating chefs from localinns could offer tourists a variety of regional food.

, which recently released a cute home companion robot named LOVOT. Aside from robotics, startup companies at the facility are working on healthcare, Internet of Things and other tech-oriented solutions.JAPAN BRANDVOICE An increasing number of foreigners living in and traveling to Japan are visiting DMM.make AKIBA to learn about Japanese innovation. Tourists, diplomats and business people drop by every month and DMM holds tours of the facility on a weekly basis. Foreign entrepreneurs are also making use of the facility’s business address registry service. One example is Studio PLAYFOOL, a London-based startup that’s dedicated to creating playful products and experiences.

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