The CEO of DigitalOcean explains how its 'cult following' helped it grow a $225 million business even under the shadow of Amazon Web Services

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Mark Templeton, CEO of Amazon Web Services rival DigitalOcean, came to the company after 20 years at Citrix. Now, he's going after developers.

for taking free open source software projects and building proprietary code on top of them to make commercial services. In doing so, some argue, these major clouds take what's supposed to be a technological standard, and put their own twist on them such that it's that much harder for customers to switch away.

"Ben and I worked together for around six months or so when he said, 'I have a great idea about the future. Let's trade places. You run the company and I'll advise you,'" Templeton said."After we talked about that for a little while, I said, 'Let's do this.'" As part of its outreach to developers, Templeton says, he wants to make it easier for DigitalOcean's users to find the right tools to build their own projects. For example, in March,launched Marketplace, which connects developers with partner-built solutions for developing and releasing apps.

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