Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing.Plop, Plop, Fizz, Fizz: How Companies Double Their ProfitsIts loyal users were getting old, and Alka Seltzer had become a symbol of slobs who ate and drank too much. It was almost embarrassing to be seen using Alka Seltzer. In focus groups, people often said they took Alka Seltzer "in the dark.
The commercial was a big hit – and the accompanying jingle would soon become a hit song in 1967. Then Mary Wells Lawrence hit gold.
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