brand founded by celebrity makeup artist Mario Dedivanovic told WWD it has tapped investment bank J.P. Morgan to consider its options.
Amid his busy roster of celebrity clients including Kim Kardashian and other ventures, Dedivanovic began developing his own makeup brand back in 2017, hiring industry veteran Alicia Valencia as its global president. With prior experience working on other makeup artist-founded brands such as Bobbi Brown Cosmetics and Pat McGrath Labs, Valencia has been instrumental in helping bring his retail plans to life including the exclusive global retail partnership with in more than 1,600 doors globally, complementing Dedivanovic’s key focus on product development, creative and social media.
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