The World’s Largest Music Company Is Helping Musicians Make Their Own AI Voice Clones

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Universal Music Group announced a partnership with AI music startup SoundLabs, promising artists an ethical way to make their own voice-clone models.

announced a partnership with an AI music tech startup called SoundLabs on Tuesday, with the largest music company in the world set to use the deal to offer AI voice model tech to its roster in the coming months.

Aside from merely making a copy of a voice, MicDrop purports to offer a voice-to-instrument function, similar to the features that can make keyboards sound like a guitar or drum. MicDrop also offers language transposition, the company said, which could help artists release songs around the world without a language barrier.in the music business. Viral tracks with AI vocals have spurred legislation to protect artists’ virtual likenesses and rights of publicity.

The clearest example so far of the labels’ ethos is Randy Travis’s most recent single “Where That Came From.” That trackto resurrect Travis’s voice for his first new recording since Travis lost his singing ability from a near-fatal stroke over a decade ago. Warner Music Nashville, the label behind “Where That Came From” toldthat Dupre was credited as the “vocal bed” on the song, the first time they ever used such designation on a recording the label had released.

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