Snap's new leadership, Complex Media’s unusual media playbook, and Amazon’s advertising business

which is on track to increase its revenue by 20% this year. In a media industry dominated by doom and gloom, Complex Networks is"anomaly," CEO Rich Antoniello said. Here's the takeaways to know:Unlike other digital publications like BuzzFeed and Vice Media, the 17-year-old site chose to not take on significant venture capital money.

"We try to organize ourselves around teams that can be thinking day and night about a particular area," she said."From outside Amazon, I can see why it can be hard to organize us into nice, clean boxes, but what we're doing is trying to balance this approach of continuing to invent quickly.

Tanya talked with Burger King's CMO Fernando Machado about why he doesn't believe consultants have the same creative prowess as agencies."I have not seen any groundbreaking creativity coming from there, and I have not seen creative people dying to go to work for a consulting firm, either," he said. Burger King continues to rely on its roster of agencies to produce advertising, bucking the trend of brands taking more advertising in-house.

España Últimas Noticias, España Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Snap could see a 15% move when it reports earnings, traders sayThe options market implies a post-earnings move of 15% in either direction for the social media giant's stock, and trader Dan Nathan sees more potential risk than reward. OptionsAction buy buy buy up to 20!! j/k this is a dog!!!! OptionsAction This POS is selling off to $7.
Fuente: CNBC - 🏆 12. / 72 Leer más »

Snap to report first-quarter earnings after the bellSnap investors will be looking for signs that last quarter's user growth was no fluke.
Fuente: CNBC - 🏆 12. / 72 Leer más »