OP-ED: The Beauty industry must clean up its dangerous secret

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In the last year, the makeup brand Maybelline, owned by L’Oreal, faced a class action lawsuit over the presence of per- and poly-fluoroalkyl substances in their waterproof mascaras. PFAs are a class of synthetic chemicals used heavily in products like waterproof mascaras, lipsticks, and eyeliner. They’re commonly referred to as “forever chemicals” because of their inability to break down in people’s bodies and the environment. When ingested or absorbed, PFAs accumulate in our organs and tissues.

Many cosmetic products in the United States contain ingredients that are banned in the European Union . In cosmetics alone, the EU has restricted or banned more than 1,300 chemicals compared to only 11 banned here in the United States.

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