Ad-tech company VideoAmp has nabbed $70 million to help marketers measure TV and OTT ads

VideoAmp raised $70 million in a new funding round led by The Raine Group to help marketers measure and target video ads using first-party data.

In theory, VideoAmp's approach could help prevent people from seeing the same ad over and over, one of advertisers' biggest concerns with OTT and TV.Ad-tech startup VideoAmp has raised $70 million, bringing the 5-year-old company's total funding to $106.6 million. The companyVideoAmp provides software that agencies and networks like GroupM and A+E Networks use to match first-party information with ad exposure data.

"Now that we have the data infrastructure and a product in-market for the last couple of years, [the money will help] scale that and support more enterprise customer use cases," he said. Investing firm The Raine Group led the round. The Raine Group's managing director and head of the Los Angeles office, Erik Hedge, and former Tribune Media president and CEOAd-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.VideoAmp said it handles more than $10 billion in media placements for clients per year and that its net revenue has grown 700% in the past two years.

España Últimas Noticias, España Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Google set to lose more than $70 billion off its market cap after 'nasty combination' of slowing ad traffic and drop in sales per clickAlphabet plunged 8% in premarket trading on 'a nasty combination of growth in traffic to Google ads slowing, and lower revenue per click from those ads.' AdWords is the new TV BFD. was trading at that level 10 days ago. This curve can't go on forever.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Alphabet had $74 billion in market cap wiped out, and it's blaming YouTubeAlphabet blamed declined engagement on YouTube for a sharp decline in ad revenue growth. mr_jettlife lol youtube sjnews MurrellDan RothCornet BKactualPodcast I hope it has nothing to do with censoring accounts and deleting them etc. because they don't agree w/ Goog wokeness.
Fuente: CNBC - 🏆 12. / 72 Leer más »

A company posted a job ad seeking 'preferably Caucasian' candidatesA tech company is under fire for a job listing that described desired applicants as 'preferably Caucasian.' I had no idea Trump was starting a tech company. Wow!
Fuente: CNN - 🏆 4. / 95 Leer más »