How HYBE’s IPX Business Unit Brought a Unique Aspect of K-Pop Fandom to the Paris 2024 Olympics Games

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Prized K-pop merchandise light sticks will be seen at the Olympics Opening Ceremony in Paris, created by HYBE for Team South Korea.

concert, holding an artist’s official “light stick” is a crucial aspect of the viewing experience. At the Paris 2024Usually a handheld device ​with a plastic tubing and a glowing top, light sticks aren’t one-time-use glowsticks but are personalized for each act with specific colors, markers, and designs that become a way for fans and artists to enjoy the live experience together.

The most crucial factor was the design. We couldn’t just create any light stick but had to come up with a design that symbolizes our country as the national flag,, does. To maintain the unique shape of a light stick while making it instantly recognizable as a national flag, we incorporated motifs of a torch and a stadium into the final design.

How did discussions to bring SEVENTEEN’s BSS and their song “Fighting” as the official cheer song for Team Korea come together? It’s been long since we have been preparing for an outbound project that could showcase our light stick technology to a wider audience, even beyond the music industry. With this in mind, we’ve been discussing new opportunities with partners in various fields. We’re currently discussing various collaborations for a long-term partnership, the first of which is the T1 OFFICIAL LIGHT BAND that was first showcased at T1’s “Home Ground” event in late June.

HYBE said, “With this original light stick system, HYBE aims to extend the K-pop-originated innovations to festivals and arenas worldwide.” Can you explain this more?

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