The Paris Olympics are delivering gold for NBCUniversal’s streaming business—and the media behemoth has a tight group of dynamic influencers and celebrity personalities to thank for much of that sparkle.
The current Peacock offering—the streamer is delivering 5,000 of NBCU’s overall 7,000 hours of Olympics coverage—is in stark contrast to the Tokyo summer Games in 2021 where Peacock streamed only limited, scattershot coverage with no apparent cohesion. For these Games of the XXXIII Olympiad, NBCU understood the assignment: Enlist engaging correspondents, give them whatever support they need, then step back and let them do what they do best.
‘Don’t Get Left Behind’—Crypto Suddenly Braced For A ‘Game-Changing’ Trump Bombshell After Wild Bitcoin, Ethereum, Solana And XRP Price SwingsPeacock is also demonstrating some agility of its own, adjusting and reorganizing video content on the fly. For example, as viewers have been buzzing about Snoop Dogg’s segments, the editorial team set up a scrollable playlist of Snoop clips, according to