A Bright Spot For EVs With Golden State Market Share

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Amish,Electric Vehicles,Evs

Alan Ohnsman is a Forbes senior editor who covers cleantech and advanced transportation. He joined Forbes in 2016 and works in Los Angeles. He co-authors the Current Climate newsletter, writes about promising clean energy developments and has covered Tesla since 2006, when he was with Bloomberg News. He has a graduate degree in journalism and a B.

uch of the news on U.S. demand for electric vehicles has been downbeat this year as the pace of sales has slowed from rapid growth in 2023. Though many manufacturers have run into challenges with their EV lineups, the biggest source of the slowdown is the industry’s top player: Tesla. Second-quarter sales for the industry leader led by Elon Musk dropped 6.3% across the U.S.

While Tesla’s early entry to the market helped get things going more than a decade ago, its slowdown is being offset by the growth in sales for vehicles from Rivian, Ford and other automakers, Newsom said. For decades, driving the two-lane country roads that run through Holmes County, Ohio's leafy green hills, meant sharing the road with small black, horse-drawn buggies — iconic transportation for the area’s Amish community, the second-largest in the world. But today, as you pass fields tilled by horse-drawn plows, dairies and sawmills, something else might grab your attention: hordes of locals, dressed in the plain, 19th-century fashions favored by the Amish, whizzing by on electric bicycles.

“We’ve sold in the range of 10,000 e-bikes over the last 10 years in Holmes County,” Jesse Lapin, cofounder and COO of Magnum, the top brand in the area, told Forbes. “The adoption rate there is so much higher. People, even six or eight years ago, were much more likely to know about, own and ride e-bikes in Holmes County, Ohio, than they were in Manhattan.” Lapin said the company sells thousands of bikes a year through Amish distributors in the community.

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