Under Armour CEO says the company is ready to 'reset ourselves' in North America

Under Armour CEO Kevin Plank said Wednesday that he is optimistic as the company enters the last stages of a three-year transformation.

The company is finding success in executing its four objectives for 2019 and getting its operational house in order, he said. Those objectives are to amplify the company's brand, optimize operations around premium products, build better connections to customers, and drive sustainable and long-term growth.

From the new Under Armour Omni Distribution House in Maryland, Plank said North America is an important region for the company because 70% of its business comes from the United States. The distribution center, which opened Wednesday, is a 1.3 million square-foot facility that emphasizes speed, he said.

In the first quarter, Under Armour opened its first brand house store in India. The goal is to open 10 stores tailored to the sport of cricket in the country by the end of 2019, Plank said. Cramer noted that India will soon have the youngest population in the world.

Reset from that thing happened to:me art unions thePRos nflmedia alwayschoice resiliency of ability expertisematter signhere Armor under skin

у товарища планки есть видение америки $UAA

They been saying this for last 5 years

Overpriced crap. The shoes are awful and the clothes r poorly made.

Focus on athletic apparel and sport accessories. Get out of the shoe game!!

Under Armour is way too sports focused and their stuff is not as trendy as Adidas and Nike.

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