Google Execs Testify Company Is the Misunderstood Good Guy of the Advertising Market

In an ongoing antitrust trial, Google is pushing back against the U.S. Justice Department’s accusations that it operates its ad business as a monopoly. In the face of emails and other internal documents laying out Google’s plan to crush rivals by increasing its stranglehold on the advertising market, one executive testified Monday that “We keep looking for ways to make products better.

Internal emails and documents shown in court revealed that Google employees discussed the company losing revenue because publishers were using their ability to set a higher minimum for bids from Google’s AdX than for other exchanges. As a result, when ads were offered through multiple exchanges, publishers often sold to exchanges other than Google’s.

Throughout the trial, witnesses have discussed various types of bidding in the web industry, including header bidding, which allows publishers to solicit and receive bids for their ad inventory. Korula stated that Google does not place limits on header bidding, despite the government’s claims.

España Últimas Noticias, España Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Former Top BMG Execs Start New Rights Company in GermanyFormer BMG execs Dominique Casimir, Maximilian Kolb and Justus Haerder have formed umn, a new rights company based in Berlin, Germany.
Fuente: billboard - 🏆 112. / 63 Leer más »

7-Eleven’s parent company rejects $38.6 billion takeover bid, says offer ‘grossly undervalues’ companySeven & i Holdings has rejected a takeover offer from Canadian convenience store operator Alimentation Couche-Tard, saying it “is not in the best interest” of its shareholders and stakeholders.
Fuente: NBCNewsHealth - 🏆 707. / 51 Leer más »

7-Eleven's parent company rejects takeover proposal, says offer ‘grossly undervalues' companyEven if the offer was raised “very significantly,” Seven & i said the bid does not consider the “multiple and significant…
Fuente: NBCNewYork - 🏆 270. / 63 Leer más »