Trump launches a new business venture during his campaign: US$100,000 diamond-encrusted watches

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He's sold Bibles, sneakers, photo books and cryptocurrency during his third campaign for U.S. president. Now, Donald Trump is launching a new business venture: diamond-encrusted watches.

Former U.S. President Donald Trump looks at his watch near the end of a campaign rally Monday, Nov. 5, 2018, in Cape Girardeau, Mo. He's sold Bibles, sneakers, photo books and cryptocurrency during his third campaign for U.S. president. Now, Donald Trump is launching a new business venture: diamond-encrusted watches.

In February, he hawked new Trump-branded sneakers at “Sneaker Con,” a gathering that bills itself as the “The Greatest Sneaker Show on Earth.” The shoes, shiny gold high tops with an American flag detail on the back, are being sold as “Never Surrender High-Tops” for US$399 on a new website that also sells other Trump-branded shoes and “Victory47” cologne and perfume for US$99 a bottle.

Instead, TheBestWatchesonEarth LLC — the company listed as the sales entity — says it uses the “‘Trump’ name, image and likeness under a paid license agreement which may be terminated or revoked according to its terms. Trump Watches are intended as collectible items for individual enjoyment only, not for investment purposes.”

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