As AI takes on content creation and data-crunching, Indonesia gears up to regulate industry

"Ibu Rini" is an AI virtual host that dispenses advice on relationships and health to the young.JAKARTA: “Ibu Rini” gives advice to the young about relationships and health on social media platforms like Instagram and TikTok.

“We are not trying to fool our audience. That's one of the ethical things that we need to do … saying to the audience … if you are interacting with him or her, that is actually AI,” said the company’s co-founder and CEO Ananto Wibisono. Indonesia launched a national strategy for developing AI in 2020 to set the direction for the role of technology in the country.

The rules should ensure that humans are in control of the use of AI and are included in the design of all AI development, said Hokky Situngkir, the ministry's director general of applications and informatics.Some industry players believe there is an urgent need for rules to ensure data security, given that AI is being used to extract sensitive information.

“We structure our data like a safe deposit in a bank, so that the data of each merchant is stored securely locations,” he said.

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