News Formal

3 Traps on the Way to Becoming a Customer-Centric Company

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

España Noticias Noticias

España Últimas Noticias,España Titulares

Researchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.

Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers.

If you were to ask a CEO how customer-centric their strategy is, they’ll likely tell you that it is a work in progress. Rarely will CEOs tell you that their strategy works seamlessly or that it is in serious trouble. For our upcoming book,, we analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years.is an adjunct professor of marketing at INSEAD and co-director of INSEAD’s Marketing & Sales Excellence Initiative.

Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:

 /  🏆 310. in ES
 

Gracias por tu comentario. Tu comentario será publicado después de ser revisado.

España Últimas Noticias, España Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

3 Traps on the Way to Becoming a Customer-Centric CompanyResearchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.
Fuente: HarvardBiz - 🏆 310. / 63 Leer más »

3 Traps on the Way to Becoming a Customer-Centric CompanyResearchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.
Fuente: HarvardBiz - 🏆 310. / 63 Leer más »

3 Traps on the Way to Becoming a Customer-Centric CompanyResearchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years. They found that only 15% of CEOs and sales teams have a customer-centric strategy.
Fuente: HarvardBiz - 🏆 310. / 63 Leer más »