When business students learn to serve

ASK any business student about a company's purpose, and you'll likely hear one word: profit.For years, we've defined success in business education through numbers: revenue, growth and market share. But what if we're missing something crucial in this equation?As a business professor teaching service-learning for over five years, I've witnessed the transformation that could arise when we expand this narrow definition.

The challenges of teaching service-learning are numerous. It demands time beyond standard teaching hours — coordinating with community partners, motivating students to share their skills, and standardizing assessments across diverse projects. University funding is often limited, and the trimestral system constrains the time students can spend on projects and the communities where such projects are being conducted.Yet, as we navigated these obstacles, something profound happened.

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