Jean-Etienne Gourgues, chairman and chief executive officer of Chivas Brothers; Lorenzo Giorgetti, chief racing revenue officer at Scuderia Ferrari HP, and Frederic Vasseur, team principal of Scuderia Ferrari HP ink new global partnership deal.The companies cited the partnership as a merging of two legacy brands — Chivas Regal was founded in 1909 andwas founded in 1939 — who share a commitment from inception to the modern day to craftsmanship, innovation and luxury.
“We are pleased to announce our partnership with Chivas Regal, with whom we share the values of striving for excellence, attention to detail and craftsmanship — founded on years of tradition, while constantly evolving,” said Frederic Vasseur, team principal at ScuderiaHP. “Together, we share the desire to progress and set the benchmark in our respective fields of endeavor. I look forward to working with Chivas Regal in a partnership that will be beneficial for both brands.
“This partnership marks a significant gear shift as we accelerate into a new era in sports culture for Chivas Regal,” said Jean-Etienne Gourgues, chairman and chief executive officer of Chivas Brothers. “Since its foundation, Scuderia Ferrari HP has been a true pioneer at the forefront of culture — making it the perfect partner for us to usher in this new chapter.”
Chivas Regal said this team-up with Ferrari will bring to the forefront unprecedented access to fans with a behind-the-scenes look at motorsports, life off-track, exclusive content, live experiences and more. The partnership looks to highlight aspects of modern racing culture and uplift Ferrari’s passionate and die-hard fan base, the Tifosi — all to focus on the sport’s growing and diverse global fan base.
Ferrari’s partnership with Chivas, alongside a new title partnership with HP and many more on the horizon, is building up to a big upcoming 2025 season — especially with seven-time world champion. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.