The Pressure Is on for Big Tech to Regulate the Broken Digital Advertising Industry

Digital advertising is a whopping $700 billion industry that remains largely unregulated, with few laws in place to protect brands and consumers. Companies and brands advertising products often don’t know which websites display their ads. I run Check My Ads, an ad tech watchdog, and we constantly deal with situations where advertisers and citizens have been the victims of lies, scams, and manipulations.

Around the world, lawmakers in Brussels, Ottawa, Washington, and London are already in the early stages of developing regulation that will ensure brands have access to the legal support to ask questions, check ad data, and receive automatic refunds when they find that their digital campaigns have been subject to fraud or safety violations. In Canada, for example, Parliament is deliberating the enactment of the Online Harms Act, a law to incentivize the removal of sexual content involving minors.

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MAGA’S Marriage To Big Business — And Big TechJohanna Costigan is a writer and editor from New York. She covers US-China technology competition and policy. She has an MSc in Contemporary Chinese Studies from the University of Oxford. She graduated from Bard College with degrees in East Asian studies and Written Arts. She speaks Mandarin Chinese.
Fuente: ForbesTech - 🏆 318. / 59 Leer más »