West Elm is also dipping their toes in the temporary waters. This summer, they will offer a selection of their textiles—including decorative pillows, throws, shams, quilts—
“We know that our customer is already participating in the circular economy,” West Elm President Alex Bellos tellsThis summer, West Elm will offer 26 decorative bundles—including this one—on Rent the Runway.Why these items in particular? Bellos says that, more and more, they found people were switching up their decor accents seasonally. “I think five years ago, the only people that saw your home space were you, your friends, and your immediate family,” he says.
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you are 'renting' not 'sharing.'
Who knows?