Can podcasts thrive in Malaysia? Examining market demand, media laws, advertising, audience and the influence of celebrities
As the medium gains traction, the industry faces key challenges, including market potential, advertising appeal, legal constraints, audience preferences and celebrity dominance.dives into these pressing topics, offering exclusive insights from podcasters and the Communications and Multimedia Content Forum of Malaysia .Brian Tan, 42, podcaster, said yes, and more big names are coming into the scene.
He argued that, like most new media, podcasting fosters a more intimate connection with its audience, making it more valuable for advertisers.Mikhail Svrcula, 38, podcaster, echoed this view, acknowledging that while podcasts may not yet boast massive listener numbers, they offer a highly niche and targeted audience.
“It’s important to note that these frameworks are not meant to suppress freedom of expression but to ensure that content aligns with ethical standards, respects societal values and encourages accountability,” Mediha added. Both Tan and Mikhail believed that Malaysians are craving content that connects with them in a more relatable and unrestricted way, which suggests a growing interest in serious, in-depth podcasts.
Mikhail agreed, emphasising that the key to podcast success is offering content that sparks interest.