In its early days, the quirky tech startup known as Google adopted a visionary corporate credo: 'Don't be evil.' That later evolved into the motto: 'Do the right thing,' reflecting the idealistic ambitions of the company's founders that its technology could be a force for good. Google's pioneering search technology would transform the internet and its home in Silicon Valley.
Microsoft’s Bing trailed far behind Google, making up roughly 6% of all search queries. The DOJ alleged in its lawsuit this lack of competition left consumers with fewer choices that could include more benefits such as privacy protections. Advertisers and small businesses also suffered because of higher advertising prices, officials said. In his nearly 300-page decision, Mehta acknowledges the skilled engineers, innovation and business strategy that propelled Google’s success.