NYC Clothing Rental Company Rejects Fast Fashion Donations for LA Fire Victims

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NYC Clothing Rental Company Rejects Fast Fashion Donations for LA Fire Victims
Fashion,FAST FASHION,DONATIONS

Pickle, a clothing rental company in New York City, received criticism for rejecting donations of kids' clothing from fast fashion brands like Zara and H&M for victims of the California wildfires. Despite facing backlash, Pickle maintained its 'no fast fashion' policy, prioritizing high-quality and durable items for rebuilding wardrobes. The company stated they received four times the expected donations and are working with other organizations to distribute the items effectively.

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The company has an app that allows people to rent clothes from other people’s closets, and it also has a brick-and-mortar spot in the West Village. The whole idea is “driven by a desire to break free from the endless cycle of fast fashion,” according to the website.One would-be-do-gooder, who dropped by the store with some clothes to LA’s suffering residents, told Page Six that the shop denied kids’ clothes from Zara and H&M on Sunday.

The company wrote on Instagram: “It is imperative that you only donate high quality items! We are no longer taking fast fashion brands .” They added, “We want to make sure those affected by the fires are receiving only the best pieces to help rebuild their lives!”The silver lining is that New Yorkers showed up. Our source told us the line was wrapped around the block with people wanting to give.

“The overwhelming response far exceeded our expectations, and as a growing startup eager to help, but with limited resources, we eventually made the decision to prioritize items that could have the greatest long-term impact.”Those items were “brand new and high-quality pieces designed to hold up over time as people rebuilt their lives and wardrobes,” they said.

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