— Viacom Inc's Chief Executive Officer Robert Bakish is expected to lead the combined company if merged with CBS Corp,The companies, both controlled by Shari Redstone's National Amusement, have been discussing a combination and still face some major hurdles, the Journal said, adding that CBS had not submitted a formal offer for Viacom.
CBS interim CEO Joe Ianniello is expected to oversee his company's branded assets and finance chief Christina Spade would become the chief financial officer of the combined company, the report said.
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This is a defensive merger. Experience suggest that these work better with new blood as CEO. The competition is very agile. Viacom CBS
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