CBS-Viacom Merger Internal Reaction: Relief, ‘Some Anxiety’ and Plenty of Questions

Inside CBS and Viacom, there are many execs who believe the companies shouldn’t have split in 2005. But after 15 years of operating independent of each other, some of those same execs weren’t so sure the two sides should get back together.

Plenty of questions remain, including the usual uncertainty of what kind of job loss might come with consolidation. Staffers want to know what it all means — and there are no quick answers. Viacom and CBS already operate lean programming teams, but there will likely be some trims in back offices such as human resources and IT.

For now, there’s a feeling of a bit of status quo, particularly given the fact that the companies’ key leaders are still in place. At CBS,has been lauded for calmly steering the ship and offering a steady hand after the tumultuous exit of former CEO Leslie Moonves. And under him, David Nevins continues as the creative leader for CBS, Showtime and Pop even as Showtime and Pop move to the Viacom side.

Over at Viacom, there’s also relief that Bakish, widely lauded for helping course correct a company that had been floating astray, remains in charge. “The Bob of it all is so great,” said one exec there, who also lauded Christa D’Alimonte, named executive vice president, general counsel and secretary of the merged entity. “Christa is also a superstar. With Bob running it and Christa as general counsel of the combined company, it can’t get any better than that.

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