American Eagle did not say whether or not the business will be internally developed or if it's considering acquiring another brand.
The U.S. prestige beauty industry reached $18.8 billion in 2018, a 6% increased over 2017, according to data from NPD Group.said Wednesday that it plans to launch a beauty business before the holiday season. The company did not say whether or not the business will be internally developed or if it's considering acquiring another brand.
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They haven’t kept up with the “clean” direction Sephora is headed.
Not necessary,they should focus on the quality and selection of their clothes before beauty products! Leave the beauty products to the stores that specialize in that, they are a clothing line!