The “Meghan Markle Effect” he said, also caused his website to crash as soon as his dress was spotted by fashionistas.“The Australian customer who knows about the brand was dying to get hold of the dress, but it was a great way to introduce the brand to many people around the world as well.
How mysterious 'Meghan Markle effect' has transformed Australian business - 'Huge impact'
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THE Duchess of Sussex has been credited with boosting an Australian fashion business after tinting it with the 'Meghan Markle Effect'.