Michael Tran/Getty Images
London-born KSI — real name Olajide "JJ" William Olatunji — pioneered YouTube celebrity boxing matches after making a name for himself playing FIFA on the platform. YouTube boxing matches are a hot new trend, kickstarted by KSI. Although the British vlogger first made his name playing video games on YouTube, he's pioneered boxing events as a way to whip up famous YouTubers' huge followings. The real-life matches could generate millions of pounds in ticket, merchandise, and streaming sales.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más: