JAKARTA - Facebook is fighting to get a slice of the pie in Indonesia's booming e-payment business, whose revenue is expected to grow nine-fold in the next five years in the country of 270 million people.
Indonesia, the world's fourth most populous country, has 41 companies that have an e-wallet license from Bank Indonesia. Facebook declined to disclose which of these it has approached to tie up with, but it stressed that it is keen to grow its digital payment business worldwide. Goldman Sach noted a recent rule in Indonesia that requires e-payment companies to create interoperability between one another's machine-readable QR codes, which lowers the barrier to entry for industry players.
Placing a distant fourth is LinkAja, owned by various Indonesian state-controlled companies ranging from Bank Mandiri, the country's largest telco Telkomsel, to state oil and gas company Pertamina, which operates the majority of the country's fuel stations. Facebook announced its new payment platform on Nov 12, 2019, saying it would offer the service across Facebook, Messenger, Instagram and WhatsApp.
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