, founder of Comme des Garçons. It is not just her clothing designs that have challenged and pushed the boundaries of the rules of attraction – her ideas of beauty through cosmetics have been equally radical. She has collaborated with hair and make-up artists including Pat McGrath and Stephane Marais, Christiaan and Julien d’Ys. Frequently, Kawakubo only provides a single inspirational word to work from, one that’s intangible and often extreme.
Beautiful chaos perfectly describes DSPM, as the store is known. The street it sits on is classic Parisian – with limestone Haussmannian facades – while the shop, designed by Kawakubo, is clinically futuristic, an abrupt about-face compared with its surroundings.
While our shopping habits become more digitised and the worlds of beauty and augmented reality overlap more frequently – last year, both Google and Pinterest unveiled technology that allows online shoppers to try on make-up virtually – DSPM is a triumph of IRL over URL. “We firmly believe in the human-to-human experience, the service and the knowledge that every customer is different,” Joffe says.
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