PASADENA, California - A young Filipino-American entrepreneur has seen an unexpected but emotionally challenging business boom as the COVID-19 pandemic impacted his sector in a unique way. Suarez owns Allay Direct Cremation.
"The company started when the pandemic started. My social media wasn't built up, my ads weren’t built up, that takes months to build up, your presence online. I was worried. I definitely was, but I was lucky, wouldn’t say lucky but I was able serve people that called us. When the pandemic happened it was an influx of calls just really fast," he said.
While the daily death rates have dropped dramatically, Los Angeles County saw 23,000 COVID-19 fatalities.
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